The net worth rich companies are called blue chip stocks in the market, they are always in the news on Business News. Gillette, Microsoft, Wall Mart and Citigroup are some of them, which usually outperform the market expectations.These companies are reported for their sales, marketing strategies, product launches, global investments and profits & losses. Each of these can trigger a rally, push the market indices and generally add to economic prosperity. Business News also provides the government’s perspective of the economy, which in turn helps the investor to weigh the risk as per the market sentiment.Not many can read between the lines of Finance News flashed or published in the media. It’s an art in itself. The knowledge of going beyond the text to know what is really happening in the market or in the economy or with a stock requires an analytical mind. Suppose you read a banner headline of Facebook to launch a mobile device in the midst of Facebook IPO crisis, a discerning reader need to ask, is it a diversionary tactic employed by the smart PR or is it truly a new development that will enhance the market value of the scrip. Questions like these are hidden in most of the news items that we see in Finance News.What role do the latest stock market updates play in the life of an average investor? Does it matter to him when stock market declines? Does it matter when stock market shoots through the roof?The question becomes especially important in light of news items appearing in press – investor lost millions as markets decline by 200 points- which show the mass effect of the rise and fall of the stock markets.A speculative investor gets directly affected by these fluctuations; however a committed investor books a notional loss. The latest stock market updates in a sense gives an approximate valuation of the holdings we have thus helping to assess our future investment strategies.The latest stocks news carry news item such as quarterly results, stock analysts ratings, trader’s recommendations and stock quotes . It also has features such as opening and closing stock rates, a yearlong individual stock data and the news of major global indices such as Dow Jones, Nasdaq, London stock exchange etc. Latest stocks news narrates the status of global economy and indicates future growth prospects for an individual investor.Stock market news is a communication about the latest happenings in and around stock markets.An investor gets to know the market trends through this medium upon which he places orders for buy and sell. In a way, stock market news feeds the market sentiments.Most active stock is followed by the investors for their capacity to propel the bullish or bearish sentiments in the market. Most active stocks are the most preferred for they pay back the value in both the phases.Analyst ratings are a re-commendatory feature which suggest the credit worthiness of a given stock in the market. Every investor keeps an eye on Analyst Ratings for they are based on the market positions taken by the big funds and wealthy investors.

Once the app is downloaded, you have little time to take a sigh of relief, and then again start focusing on making things easier for the them till their goal is achieved.

According to the AppsFlyer, an app marketing company, the global uninstall rate for apps after 30 days is 28%. Entertainment apps are most frequently deleted, whereas apps based on Finance is least frequently deleted. No matter which app category you belong to, your strategy should be to remain in the mobile phones of users for a long time, and not just sit around but to fulfill your purpose as well.

If we analyze the encounters of users with an app step by step, it can help us unveil the critical factors that influence mobile app audiences, so that we can work upon those and achieve our purpose. Here are the details:

Step1. Finding Your App in Appstore

For this, we have to first find out what exactly users type to search an app. Based on a research, it has been found that 47% app users on iOS confirmed that they found the app through the App Store’s search engine and 53% app users on Android confirmed the same.

What have been their search queries? Interestingly, as the per the data provided by the TUNE research, 86% of the top 100 keywords were brands.With little scope for non-branded categories, most of the keywords were either of games of utility apps. Common keywords in the non branded category are: games, free games, VPN, calculator, music, photo editor, and weather.

Leaving brands aside, if we analyze the user-type of a Non-branded category, we will get two types of users:

1. Users are informed, and they know what they are search

2. Users are exploring possibilities, have no precise information in mind.

If you are a mobile app development company, targeting non-branded users, then your efforts must be directed to creating apps that compel these two types of users. To do so, we have to analyze once they are on an app store, what keywords they use to search. Regina Leuwer, with expertise in marketing & communications, bring some light to the subject. She reached out Sebastian Knopp, creator of app store search intelligence tool appkeywords, who shared with her the data of unique trending search phrases. And according to that data, in 2017, there were around 2,455 unique search phrases trending in the US.

Now, if we study these data to get information, we will find that name of the app is critical to attract the attention of the users.

If your app belongs to non-branded category, then make sure your app name is similar to the common search queries but also unique in comparison with your competitors. So that when your app name is flashed, they click it on to it, finding it purposeful and compelling both.

Step 2. Installation

Remember your users are on mobile devices has limited resources, from battery to storage and RAM to Internet. Everything is limited. So better create an application that is easy to download or say get downloaded with 5 minutes. One critical advice here:

1. Keep the application file size small.

If you are a developer, use APK Analyser to find out which part of the application is consuming maximum space. You can also reduce classes.dex file and res folder that contains images, raw files, and XML.

Step 3. Onboarding

After the user has successfully downloaded your mobile application, don’t leave anything on assumptions. Guide them properly. This you can do through an onboarding process, where users can learn the key functionality and where to begin with the mobile app. Below are the 3 things you need to keep in your mind when creating an onboarding process for your users.

Short and Crisp: The entire guidance of features and functions should be completed within few seconds, with easy options loud and clear option to skip.

Precise Information: Don’t introduce them to the app. They already know what they have downloaded. The objective to inform about the key functions and features.

Allow Users to Skip: Let the tech-savvy users skip the intro. Your app is to meet their requirement and not to have a friendly session.

Step 4. Purpose and UI
Here, the stage is set for your app and it is the golden chance for you to impress your users. What is needed here is the collaboration between purpose and UI of the app. It totally depends on the problem-solving capability and ease of use of the mobile app. Interface design plays the critical role, allowing the users to access features of the apps easily and quickly to perform the task for what they have downloaded the app. When it comes to interface design, make sure that the design is interactive and task-oriented. Here are some factors that you must take care off while creating mobile app interface:

1. Usability: The Mobile phone is an epitome of convenience and if your users find it difficult to use your app, then there is no way there are going to make the space for it in their mobile phones. From screen size to the color of the app, there are many factors that are equally critical and need attention.

2. Intuitive: To create an intuitive User Interface, you have to read the mind of the users, and develop a model based on that. The next should be precise, clear and ‘obvious’ in an interface.

3. Availability: Key features should be hidden in the drop down menu or even if so, it should be obvious for the user to look into the drop-down. An intricate work of design and research is required to make essential features available for the customers and they don’t need to navigate here and there.

If you need more help with the user-interface and innovative ideas for a mobile app, write to me [email protected] and I promise to get back to you with interesting mobile app designs.